Brand Monitoring Services
Brand monitoring that catches every mention
ORM Discovery is a brand monitoring service that tracks what people say about your brand across social media, news, reviews, forums and the wider web. We filter the noise, measure sentiment, watch your competitors and alert you when something needs action.
- Brand mention monitoring
- Social media sentiment tracking
- News & media mentions tracking
- Competitor monitoring
- Multilingual monitoring
- Online risk alerts
Monitoring includes
- Setup of brand, product, people and competitor keywords
- Coverage of social media, news, blogs, forums and reviews
- Daily review of mentions by a real analyst
- Priority alerts for risks and opportunities
- Sentiment and share-of-voice tracking
- Monthly report with clear recommendations
People, not just software: a senior strategist reviews what matters and tells you what to do about it.
What we monitor
Complete brand monitoring services
Social media listening and monitoring is only useful if someone acts on it. We combine monitoring tools with analysts who know reputation, so every important mention leads to a decision.
Brand Mention Monitoring
Monitor brand mentions wherever they happen, including posts that do not tag you or spell your name correctly.
What’s included
- Brand mentions on social media, tagged and untagged
- Mentions on blogs, forums, Reddit and review sites
- Product, campaign and executive name tracking
- Spelling variants, hashtags and misspellings
Social Media Sentiment Monitoring
Social media sentiment tracking that shows whether conversations about you are getting better or worse, and why.
What’s included
- Social media sentiment monitoring by platform
- Topic-level sentiment so you know what drives it
- Trend alerts when negative sentiment spikes
- Human checks on sarcasm, slang and context
News & Media Monitoring
News media monitoring services that track coverage of your brand in online news, trade press, podcasts and broadcast where available.
What’s included
- Media mentions tracking across news sites
- Trade and industry publication coverage
- Press release pickup tracking
- Coverage reach and tone reports
Competitor Monitoring
Competitor monitoring that shows how rivals are seen, what they launch and where they win attention.
What’s included
- Competitor mentions, reviews and sentiment
- Share of voice against your top competitors
- Campaign, launch and messaging tracking
- Competitor review themes you can learn from
Multilingual Monitoring
Multilingual social media monitoring for brands with customers in more than one country or language.
What’s included
- Monitoring in the languages your customers use
- Market-by-market sentiment and volume
- Local news and regional platforms
- Native-language review of priority mentions
Online Risk Monitoring
Online risk monitoring that spots threats early, from viral complaints to impersonation and leaks.
What’s included
- Early warning for emerging complaints and backlash
- Fake accounts, impersonation and scam pages
- Leaked documents and confidential information
- Executive and spokesperson risk mentions
Tool vs service
Why a brand monitoring service beats a tool alone
A mention social media monitoring tool can collect data. Turning that data into protected reputation takes setup, judgment and follow-through.
| Monitoring tool on its own | Managed brand monitoring service |
|---|---|
| You set up and maintain the keywords | We set up and tune keywords for you |
| Hundreds of irrelevant mentions | Filtered, relevant mentions only |
| Automated sentiment that misses sarcasm | Sentiment checked by analysts |
| Alerts with no context | Alerts with a recommended action |
| Dashboards someone has to read | Monthly insights and next steps |
Tools collect mentions. We tell you which ones matter.
From mention to action
Every alert comes with a next step
We sort mentions by urgency so your team only hears about what needs attention, and always with a recommended response.
- Urgent: viral complaints, crises, leaks and impersonation, escalated straight away
- Important: negative reviews, press coverage and influencer posts, flagged the same business day
- Opportunity: praise, partnership ideas and content to share
- Insight: trends and competitor moves, covered in your monthly report
Your monthly report shows
- Mention volume and where it came from
- Sentiment trends and their causes
- Share of voice against competitors
- Top positive and negative mentions
- Actions taken and what to do next
Our process
How our brand monitoring works
01
Set up
Define brand, product, people, competitor and risk keywords, in every language you need.
02
Listen
Track social media, news, blogs, forums and review sites continuously.
03
Triage
Analysts filter noise, check sentiment and escalate what matters.
04
Report
Monthly insight reports on sentiment, share of voice and actions.
Choosing a partner
What to look for in the top online reputation management companies
Senior strategists
Ask who will actually work on your account. Ours are senior specialists, not junior account managers.
Ethical methods
Avoid anyone offering fake reviews, guaranteed removals or other shortcuts that break platform rules.
Transparent reporting
Expect clear monthly reports that show what was found, what was done and what changed.
Confidentiality
Sensitive monitoring needs NDAs and careful data handling from day one.
FAQ
Brand monitoring FAQs
What is a brand monitoring service?
A brand monitoring service tracks mentions of your brand, products, people and competitors across social media, news, blogs, forums and review sites. A managed service also filters the results, checks sentiment and alerts you when action is needed.
How do you monitor brand mentions on social media?
We use social listening tools to track keywords, hashtags and name variants, including posts that do not tag you. Analysts then review the results so you see relevant mentions, not noise.
What is social media sentiment monitoring?
Social media sentiment monitoring measures whether conversations about your brand are positive, negative or neutral, and how that changes over time. We combine automated sentiment scoring with human review, because tools often misread sarcasm and slang.
Do you use tools like Talkwalker or Awario?
Tools such as Talkwalker and Awario offer mention tracking and sentiment analysis. We choose established monitoring tools to suit your platforms, languages and budget, and we can work with a tool you already use. Our value is the setup, analysis and action, not the software.
Can you monitor competitors?
Yes. We track competitor mentions, reviews, sentiment, campaigns and share of voice, so you can see how you compare and where the opportunities are.
Do you offer multilingual monitoring?
Yes. We monitor in the languages your customers use and review priority mentions with native-language support.
Do you monitor news media?
Yes. Our news media monitoring covers online news, trade publications and press release pickup, with reach and tone reporting.
How quickly will I hear about a problem?
Urgent issues such as viral complaints, impersonation or leaks are escalated as soon as our team spots them. Other important mentions are flagged the same business day.
How much do brand monitoring services cost?
Cost depends on the number of brands, keywords, languages and channels you need covered, and how much analysis you want. After a free audit you receive a fixed-scope proposal.
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Free brand monitoring audit
Find out what people are saying right now
Get a complimentary snapshot of your brand mentions, sentiment and competitor share of voice, from a senior strategist.