AI Reputation Management
Control what AI says about your brand
ORM Discovery provides AI reputation management services for brands, businesses and executives. We shape how ChatGPT, Google AI Overviews, Gemini and Perplexity describe you, monitor your brand across AI search and the web, and use AI responsibly to protect your reputation at scale.
- Generative engine optimization (GEO)
- ChatGPT & LLM optimization
- Google AI Overview optimization
- Entity & knowledge graph SEO
- AI brand monitoring & sentiment
- AI-assisted review responses
Your AI reputation audit includes
- Prompt testing across major AI assistants and AI search
- How AI describes your brand, products and leaders
- Which sources AI cites about you, and which it ignores
- Inaccurate, outdated or negative AI answers
- AI share of voice against your competitors
- A prioritized plan to improve your AI visibility
Senior-led and confidential: a strategist reviews every finding and replies within one business day.
What we do
AI reputation management services
AI brand reputation management works on two fronts: how AI systems describe you, and how AI helps you manage your reputation everywhere else. We handle both, with senior strategists in control of every decision.
Generative Engine Optimization
Generative engine optimization (GEO) makes your brand easier for AI systems to find, understand and recommend in generated answers.
What’s included
- GEO SEO strategy for your brand and category
- Generative search optimization for key buyer questions
- AI search engine optimization alongside classic SEO
- Optimize for AI search with clear, citable content
ChatGPT & LLM Optimization
LLM optimization and LLM reputation management so large language models describe you accurately and include you when it matters.
What’s included
- ChatGPT SEO and ChatGPT search optimization
- Brand visibility in ChatGPT, Gemini, Claude and Perplexity
- LLM SEO and LLM visibility optimization
- LLM brand reputation correction and tracking
Google AI Overview Optimization
AI Overview optimization that helps your best pages become sources for Google’s AI-generated answers.
What’s included
- AI Overview SEO for priority searches
- Google AI SEO aligned with Search guidelines
- Content structured to answer questions clearly
- AI search ranking and citation tracking
Entity & Knowledge Graph SEO
Entity optimization helps search engines and AI models understand who you are and how you connect to your topics.
What’s included
- Entity SEO and entity-based SEO strategy
- Knowledge graph optimization and structured data
- Google knowledge panel optimization support
- Consistent entity data across trusted sources
AI Citation Building
AI citation management that earns mentions on the trusted sources AI systems rely on, plus accurate local citations.
What’s included
- AI citation building through digital PR and publishing
- Topical authority for AI search in your niche
- Local citation management for business listings
- Citation management services to fix inconsistent data
AI Brand Monitoring
AI brand monitoring across AI assistants, news, social media, forums and review sites, with alerts when something changes.
What’s included
- AI brand tracking and AI share of voice
- AI mention monitoring across web and social
- AI media monitoring and brand alerts
- AI reputation monitoring reports
AI Sentiment Analysis
AI sentiment analysis that shows how people and AI systems feel about your brand, and which topics drive that sentiment.
What’s included
- Brand sentiment analysis by channel and topic
- AI customer sentiment analysis from reviews
- Sentiment monitoring with trend alerts
- Sentiment analysis software set up and run by our team
AI-Assisted Review Responses
AI review response workflows that help you reply faster, always with human review before anything is posted.
What’s included
- AI Google review response drafts in your brand voice
- Automated review response for routine praise
- AI customer review replies checked by strategists
- AI-assisted requests for genuine customer reviews
AI Crisis Monitoring & Brand Protection
AI crisis monitoring that spots risks early, plus AI brand protection against impersonation and misuse.
What’s included
- Brand crisis monitoring and online crisis alerts
- AI crisis management playbooks
- AI brand protection and AI trademark monitoring
- AI digital brand protection against fake profiles and deepfakes
Why it matters
Search is changing. So is reputation.
More people now ask AI assistants and AI search about brands before they visit a single website. If the answer is wrong, outdated or missing you, you may never know you lost the customer.
| Traditional search | AI search |
|---|---|
| Ten blue links | One generated answer |
| Ranking positions | Mentions and citations |
| Visitors read your website | AI summarizes many sources |
| Reviews read one by one | Reviews summarized by AI |
| Errors are easy to spot | Errors are repeated confidently |
| Keywords | Entities, topics and trust |
SEO earns you a ranking. AI reputation management earns you the answer.
AI search reputation management
Fix what AI gets wrong about you
AI answers are only as good as their sources. When AI repeats an old controversy, confuses you with another company or leaves you out entirely, the cause is usually in the content it learned from or retrieves. We fix the sources, not just the symptoms.
- Correct outdated and inaccurate information at the source
- Publish clear, authoritative content AI can cite
- Strengthen entity data and structured data
- Earn coverage on trusted, independent sites
- Remove or suppress harmful content where legitimate
AI reputation audit
See your brand through AI’s eyes
Our online reputation audit now includes AI search. We test real customer questions across AI assistants and Google, then show you exactly what they say and why.
- Brand reputation audit across AI and search
- AI reputation assessment of key topics
- Reputation audit services for leaders too
Our process
How AI reputation management works
01
Audit
Test how AI assistants and AI search describe you, and map the sources behind each answer.
02
Correct
Fix inaccurate sources, entity data and content, and address harmful results.
03
Build
Publish citable content and earn trusted mentions that strengthen your topical authority.
04
Monitor
Track AI visibility, citations, sentiment and mentions, reported monthly.
Our standards
Responsible AI reputation management
No fake reviews
We never use AI to write reviews or testimonials. Fake reviews break platform rules and FTC rules.
Humans in control
AI drafts and detects. Senior strategists review and approve everything that goes public.
White-hat GEO
No hidden text, prompt tricks or spam. We earn visibility with accurate, useful content.
Honest reporting
AI answers vary, so we report trends across many prompts, not one lucky screenshot.
FAQ
AI reputation management FAQs
What is AI reputation management?
AI reputation management covers two things. First, managing how AI systems such as ChatGPT, Google AI Overviews, Gemini and Perplexity describe your brand. Second, using AI tools for monitoring, sentiment analysis and review responses so reputation work is faster and more thorough.
What is generative engine optimization (GEO)?
Generative engine optimization, or GEO, is the practice of making your brand and content more likely to be understood, cited and recommended in AI-generated answers. It builds on SEO with a stronger focus on entities, clear answers, trusted citations and topical authority.
Can you guarantee my brand appears in ChatGPT?
No. No one controls what an AI model says, and answers vary between users and over time. We improve the sources and signals AI relies on, then measure your visibility across many prompts so you can see real progress.
How is LLM SEO different from traditional SEO?
Traditional SEO focuses on ranking pages for keywords. LLM SEO focuses on how large language models understand your brand as an entity, which sources they trust, and whether they mention and cite you. Strong traditional SEO still supports both.
How do you optimize for Google AI Overviews?
We follow Google’s Search guidance: helpful, accurate content that answers questions clearly, good technical SEO, structured data and strong authority signals. There is no special markup that forces inclusion, so we track which pages are cited and improve them.
How do you fix wrong information AI says about my company?
We trace the answer back to its likely sources, correct or update those sources, publish clear authoritative information, strengthen your entity data and earn trusted coverage. Where content is harmful and removable, we use legitimate removal routes. AI answers usually improve as their sources improve.
What is entity SEO and knowledge graph optimization?
Entity SEO helps search engines and AI understand your brand as a distinct thing with clear facts and relationships. Knowledge graph optimization makes those facts consistent across your website, structured data and trusted sources, which can support knowledge panels and accurate AI answers.
Do you use AI to generate reviews?
No. Using AI to write reviews or testimonials creates fake reviews, which break platform rules and the FTC’s rule against fake reviews. We use AI only to help you ask real customers for honest reviews and to draft replies that a person approves.
Do I need to buy AI reputation management software?
No. We use established AI monitoring, sentiment analysis and visibility tracking tools as part of our service and turn the data into action, so you get the insight without managing extra software.
How much do AI reputation management services cost?
Cost depends on the number of brands, products or leaders, the markets you cover and how much content and PR work is needed. After a free AI reputation audit you receive a fixed-scope proposal.
Related Services
Free AI reputation audit
Find out what AI says about you
Get a complimentary audit of how AI assistants and AI search describe your brand, with clear priorities, from a senior strategist.