Employer Reputation Management
Become the employer top talent wants to join
ORM Discovery provides employer reputation management services and employer branding for growing companies. We manage your Glassdoor and Indeed profiles, respond to employee reviews, and build an employer brand that helps you hire and keep great people.
- Glassdoor & Indeed profile management
- Employee review management & responses
- Employer branding strategy
- Employee advocacy programs
- Recruitment branding & talent marketing
- Employer reputation monitoring
Engagement includes
- Audit of Glassdoor, Indeed and other employer review sites
- Employer brand and candidate perception review
- Review response playbook and ongoing replies
- Profile optimization on every employer platform
- Employee advocacy and culture content plan
- Monthly employer reputation and sentiment report
Free audit first: see what candidates see when they research you as an employer.
What we do
Employer branding and reputation management services
Company reputation management does not stop at customers. Candidates and employees read reviews too. We manage both sides: what people say about working for you, and the employer brand you build on purpose.
Glassdoor Reputation Management
Glassdoor profile management that presents your company accurately and answers reviews professionally.
What’s included
- Glassdoor company profile setup and optimization
- Glassdoor review management and response
- Glassdoor employer responses written in your voice
- Flagging reviews that break Glassdoor’s guidelines
Indeed Reputation Management
Indeed employer profile management and review response, where many candidates first look you up.
What’s included
- Indeed company profile management and optimization
- Indeed review management and replies
- Indeed employer branding content
- Indeed company reputation tracking
Employee Review Management
Employee review management across Glassdoor, Indeed, Google and other company review sites.
What’s included
- Employee review response for positive and negative reviews
- Employee feedback management and theme analysis
- Company review management in one dashboard
- Encouraging honest reviews from current employees
Employer Reputation Monitoring
Online reputation monitoring services focused on how you are seen as a place to work.
What’s included
- Employer review monitoring on every major site
- Workplace review monitoring with alerts
- Company review monitoring for social media and forums
- Employer reputation monitoring reports
Employer Branding Strategy
Employer branding services that define why people should work for you, and prove it.
What’s included
- Employer branding strategy and value proposition
- Employer brand consulting with leadership and HR
- Employer brand management guidelines
- Company employer branding across careers pages and social
Recruitment Branding
Recruitment branding and recruitment marketing that attracts the right candidates, not just more of them.
What’s included
- Recruitment brand management and hiring brand strategy
- Talent acquisition branding for key roles
- Talent marketing campaigns and job ad messaging
- Careers page and candidate journey improvements
Employee Advocacy Programs
Employee advocacy programs that turn your people into credible, voluntary brand ambassadors.
What’s included
- Employee advocacy strategy and guidelines
- Employee brand ambassador training
- Employee advocacy marketing content
- Employee engagement branding initiatives
Company Culture Branding
Workplace culture branding that shows what working with you is really like.
What’s included
- Company culture marketing and stories
- Company values branding and messaging
- Workplace branding for offices and remote teams
- Corporate culture branding content
Employer Reputation Repair
Employer reputation repair after layoffs, leadership changes, viral posts or a run of negative reviews.
What’s included
- Workplace reputation recovery plans
- Employer trust building with candidates and staff
- Response strategy for negative press about your workplace
- HR reputation management support for your people team
Why it matters
What candidates see before they apply
| Unmanaged employer reputation | Managed employer reputation |
|---|---|
| Unclaimed Glassdoor and Indeed profiles | Complete, branded employer profiles |
| Negative employee reviews left unanswered | Thoughtful, consistent employer responses |
| Few reviews, mostly from unhappy leavers | A steady flow of honest reviews from current staff |
| Generic job ads and careers page | A clear employer value proposition |
| Culture only visible from the inside | Employees sharing real stories as advocates |
| Problems noticed when candidates decline | Employer review monitoring with early alerts |
Employer branding attracts candidates. Employer reputation decides whether they trust you.
Our process
How our employer reputation program works
01
Audit
Review your Glassdoor, Indeed and Google reviews, careers page, social presence and employer search results.
02
Strategy
Define your employer value proposition, response playbook and employer branding strategy.
03
Activate
Optimize profiles, respond to reviews, launch advocacy and publish culture content.
04
Monitor
Track ratings, review sentiment and candidate perception, reported monthly.
Glassdoor & Indeed reviews
Respond to employee reviews the right way
Candidates read how you respond as closely as the review itself. A calm, specific reply to criticism builds more employer trust than a page of five-star ratings.
- Respond to Glassdoor reviews and Indeed reviews within agreed timeframes
- Acknowledge concerns and explain what has changed
- Thank positive reviewers in a genuine, personal way
- Share recurring themes with HR as employee feedback
Our review standards
- We never post fake employee reviews
- We never pressure or reward staff for positive ratings
- We never remove genuine reviews just because they are negative
- We flag only reviews that break platform guidelines
Why this matters: Glassdoor and Indeed penalise review manipulation, and candidates notice. Honest reviews and good responses work better.
Who we help
Employer reputation support for every team that hires
HR & People Teams
Support for HR brand management and HR online reputation.
Talent Acquisition
Talent branding that fills hard-to-hire roles faster.
Founders & Leaders
Leadership visibility that builds employer credibility.
Multi-Location Employers
Consistent workplace reputation across every site.
Why ORM Discovery
An employer branding agency built on reputation expertise
Confidential
NDA-first. We never publicise client names or employee data.
Ethical methods
Platform-compliant review practices only, with no fake or incentivised reviews.
Senior-led
A senior strategist works directly with your HR and leadership teams.
Transparent reporting
Monthly reports on ratings, review volume, sentiment and response times.
FAQ
Employer reputation management FAQs
What is employer reputation management?
Employer reputation management shapes how current employees, former employees and candidates see your company as a place to work. It covers employee review sites such as Glassdoor and Indeed, review responses, employer branding, employee advocacy and ongoing monitoring.
What is the difference between employer branding and employer reputation?
Employer branding is the story you tell about working for you. Employer reputation is what people actually say, especially in employee reviews. A strong program aligns the two so candidates believe what they read.
Can you remove negative Glassdoor reviews?
Glassdoor does not remove reviews just because they are negative. We flag reviews that break its community guidelines, such as those revealing confidential information or naming non-executive staff, and we respond professionally to the rest.
How should employers respond to Glassdoor reviews?
Respond promptly, thank the reviewer, acknowledge specific concerns without becoming defensive, explain any changes you have made, and never reveal personal details. We write and manage these employer responses for you.
Do you manage Indeed employer profiles?
Yes. We handle Indeed company profile management, profile optimization, Indeed review management and Indeed employer branding content.
Can you increase our employee reviews?
We help you encourage honest reviews from current employees at natural moments, in line with each platform’s rules. We never write reviews, offer rewards for positive ratings or pressure staff.
What is an employee advocacy program?
An employee advocacy program gives willing employees the guidance and content to share their work and company culture on their own channels. It is voluntary, and we help you set clear guidelines for it.
How long does employer reputation management take?
Profile improvements and review responses start within the first weeks. Shifts in average ratings, review sentiment and candidate perception usually take three to six months.
Do you work with HR and recruitment agencies?
Yes. We work alongside in-house HR, talent acquisition teams and recruitment partners, and we can support your recruitment marketing with employer branding content.
How much do employer branding services cost?
Cost depends on your company size, the number of platforms and locations, and how much content and advocacy support you need. After a free audit you receive a fixed-scope proposal.
Related Services
Review Management
Grow genuine customer reviews and respond to criticism.
Social Media Reputation
Listening, community and crisis management on social.
Brand Reputation
Brand monitoring and crisis planning across channels.
Free employer reputation audit
See your company the way candidates do
Get a complimentary review of your Glassdoor, Indeed and employer search presence, with clear priorities, from a senior strategist.