Digital PR & Authority
Digital PR that builds authority people and search engines trust
ORM Discovery is a digital PR agency for brands, founders and executives. We earn media coverage, place thought leadership, write and distribute press releases, and build the online authority that shapes what people find when they search for you.
- Media relations & journalist outreach
- Press release writing & distribution
- Thought leadership & executive PR
- Interview & podcast placement
- Guest posting & content syndication
- Media monitoring & reporting
Engagement includes
- Story and newsworthiness workshop
- Targeted media list for your sector and markets
- Pitching, follow-up and interview preparation
- Press releases and thought leadership articles
- Coverage tracking and media monitoring
- Monthly report on coverage, reach and search impact
Earned, not bought: we pitch real stories to real journalists. We tell you up front which coverage is earned and which is sponsored.
What we do
Digital PR services that earn coverage and credibility
Our online PR services combine classic media relations with the digital channels people actually use to research you: news sites, podcasts, industry publications, LinkedIn and search.
Media Relations
Media relations services that connect your story with the journalists, editors and producers who cover your space.
What’s included
- Journalist outreach and press relations
- Media outreach services by sector and region
- Press outreach for launches, funding and news
- Media relations agency support for in-house teams
Press Release Writing & Distribution
Professional press release writing and press release distribution services for news that deserves to be seen.
What’s included
- Press release writing services and PR content writing
- Press release distribution to newswires and media lists
- Online press release distribution and news distribution
- Press release copywriting for clear, quotable news
Thought Leadership
Thought leadership strategy and content that positions your experts as the people journalists and buyers turn to.
What’s included
- Thought leadership marketing and editorial calendar
- Executive thought leadership articles and op-eds
- Thought leadership content for LinkedIn and media
- Expert positioning on industry topics
Executive PR
Executive public relations for CEOs, founders and senior leaders who need a credible public profile.
What’s included
- Executive branding and personal narrative
- CEO reputation management through earned media
- Executive bios, profiles and speaker kits
- Media training before interviews
Interview & Podcast Placement
Media interview placement that puts your spokespeople in front of the right audiences.
What’s included
- Podcast interview booking in your niche
- Executive interview opportunities with press and broadcast
- Interview PR services with briefing notes
- Expert commentary for breaking news
Guest Posting & Contributed Articles
Guest posting services on relevant, editorially reviewed publications, written by and for your experts.
What’s included
- Guest post outreach to real, relevant sites
- Guest blogging services with original articles
- Guest post marketing tied to your expertise
- No link schemes or paid link networks
Content & News Syndication
Content syndication and news syndication that extend the reach of your best stories.
What’s included
- News syndication to partner outlets
- Press release syndication with clear disclosure
- Republishing on industry platforms
- Digital news publication support
Media Monitoring
Media monitoring services that track every mention of your brand, people and competitors.
What’s included
- Online media monitoring across news and blogs
- Brand media monitoring with alerts
- Media tracking of coverage, reach and sentiment
- Competitor and share-of-voice reports
Brand Storytelling
Brand storytelling that turns your history, people and results into stories worth publishing.
What’s included
- Digital storytelling services across formats
- Storytelling marketing for campaigns
- Content storytelling for owned channels
- Narrative and messaging frameworks
Traditional vs digital
Digital public relations, built for search
| Traditional PR | Digital PR |
|---|---|
| Print and broadcast focus | News sites, podcasts, blogs and social |
| Coverage clippings | Coverage that ranks in search for your name |
| Mass press release blasts | Targeted pitches to relevant journalists |
| Measured by impressions | Measured by reach, authority and search impact |
| Separate from SEO and ORM | Built into your reputation and search strategy |
PR gets you noticed. Digital PR makes that coverage findable for years.
Authority building
Earned media is the foundation of online authority
Earned media coverage from respected publications does more than raise brand awareness. It gives search engines and people trusted, independent sources about you, which strengthens your page one and pushes weaker results down.
- Increase brand awareness with credible third-party coverage
- Brand authority building through expert positioning
- Earned media strategy linked to your branded searches
- Online brand building that supports reputation management
Authority marketing outcomes we work toward
- Coverage on publications your audience trusts
- Recurring expert commentary in your sector
- More owned and earned results on page one
- Stronger Google signals for your brand and leaders
- A press page journalists can rely on
Part of a bigger plan: digital PR feeds our search results management work, giving harmful results stronger competition.
Our process
How our digital PR campaigns work
01
Story
Find the stories, data and expert angles that journalists and audiences care about.
02
Pitch
Build targeted media lists and pitch each outlet individually, then follow up.
03
Publish
Secure interviews, articles, guest posts and releases, and prepare your spokespeople.
04
Measure
Track coverage, reach, authority and search impact, reported monthly.
Why ORM Discovery
A public relations agency that protects your reputation
Earned first
We pitch genuine stories. Coverage is earned through news value, not promised in advance.
Transparent sponsorship
Sponsored or paid placements are always labelled and agreed with you first.
Search-safe
No paid link schemes or spammy releases that risk Google penalties.
Honest reporting
Every placement is listed with links, reach and its effect on your search results.
FAQ
Digital PR FAQs
What is digital PR?
Digital PR, or digital public relations, earns coverage and mentions for your brand on online news sites, blogs, podcasts and social platforms. It combines media relations, content and SEO to build awareness, credibility and search visibility.
How is digital PR different from traditional PR?
Traditional PR focuses on print and broadcast. Digital PR focuses on online coverage that people can find in search for years, and it is measured by reach, authority and search impact as well as audience size.
Do you guarantee media coverage?
No. Journalists decide what to publish, and no honest PR agency can guarantee earned coverage. We tell you which story angles are strongest and report every pitch and result. If you want guaranteed placements, we can arrange clearly labelled sponsored content.
Do you offer press release distribution services?
Yes. We write press releases and distribute them through established newswires and targeted media lists. Distribution makes your news available, but real pickup depends on the story, which is why we pair releases with direct journalist outreach.
Do press releases help SEO?
Links in press releases carry little direct SEO value, and Google treats keyword-stuffed release links as unnatural. Releases help when they lead to genuine coverage and branded search results, which is what we focus on.
What is earned media?
Earned media is coverage you do not pay for directly, such as news articles, interviews, reviews and mentions by journalists or creators. It is generally more trusted than paid or owned media.
What is thought leadership marketing?
Thought leadership marketing positions your experts as trusted voices through original insight, opinion pieces, interviews and talks. It builds executive credibility and gives journalists a reason to come back to you.
Are your guest posting services safe for SEO?
We place original articles on relevant sites with real editorial standards and audiences. We do not use private blog networks, link farms or paid links that break Google’s spam policies.
Do you offer executive PR and CEO reputation management?
Yes. We build executive profiles through interviews, op-eds, podcasts and speaking, and connect them with our personal and executive reputation management programs.
How much do digital PR services cost?
Cost depends on your goals, markets, number of spokespeople and the mix of media relations, content and distribution. After a free audit you receive a fixed-scope proposal.
Related Services
Personal & Executive
Discreet reputation programs for leaders and founders.
Search Results Management
Turn coverage into a stronger page one.
Social Media Reputation
Listening, community and crisis management on social.
Free PR & authority audit
Find out what the media and Google say about you
Get a complimentary review of your coverage, authority and story angles, with clear priorities, from a senior strategist.