Facebook Review Management
Facebook review management for more recommendations
Our Facebook reviews management service helps businesses earn more Facebook recommendations, reply to every review and protect their Page. Facebook reputation management that keeps your social proof accurate and positive.
- Recommendation replies
- Genuine review requests
- Reporting fake reviews
- Comment moderation
- Page optimization
- Sentiment reporting
Engagement includes
- Audit of your Facebook profile, ratings and reviews
- Response playbook written in your brand voice
- Ongoing replies to new and past reviews
- Review requests that follow Facebook rules
- Monthly rating, volume and sentiment report
Free audit first: see how your Facebook presence looks before you commit to anything.
What we do
Facebook reputation management services
On Facebook, reviews are called recommendations. Customers say whether they recommend your business and add a comment, and their friends may see it. That makes every Facebook review highly visible.
Recommendation Replies
Friendly, specific replies to every Facebook review, plus quick private follow-up when a customer has a problem.
Review Requests
Simple ways for happy customers to recommend you, from post-purchase messages to links on your website and receipts.
Reporting Fake Reviews
We report recommendations that break Facebook’s Community Standards, such as spam, harassment or reviews from people who are not customers.
Comment Moderation
Moderate comments on your posts and ads, hiding spam and abuse while answering genuine questions.
Page Optimization
Complete your Facebook Page details, categories, services and contact options so reviews sit beside an accurate profile.
Sentiment Reporting
Track your recommendation rate, review volume and comment sentiment, reported monthly.
Platform rules
How Facebook reviews work
Facebook replaced star ratings with a simple recommend or don’t recommend choice. Your recommendation score reflects these choices, and reviews appear on your Page.
- Customers choose whether they recommend your business
- Recommendations include a written review and can be commented on
- Page admins can reply to and report recommendations
- Reviews can be turned off, but that hides your social proof too
Our review standards
- We never write, buy or swap reviews
- We never reward customers for positive ratings
- We never try to remove genuine reviews just because they are negative
- We report only reviews that break Facebook guidelines
Why this matters: Facebook detects and penalizes review manipulation. Honest reviews and good replies are what last.
Our process
How our Facebook review management works
01
Audit
Review your Facebook profile, ratings, review history and competitors.
02
Respond
Reply to new and outstanding reviews and report any that break Facebook guidelines.
03
Grow
Build a steady flow of genuine reviews in line with Facebook rules.
04
Report
Track rating, volume, sentiment and response times, reported monthly.
FAQ
Facebook Review Management FAQs
How do Facebook reviews work?
Customers can recommend or not recommend your business on your Facebook Page and write a short review. Facebook shows a recommendation score based on these reviews, and Page admins can reply to them.
Can I remove a negative Facebook review?
You cannot delete a customer’s recommendation yourself. You can report reviews that break Facebook’s Community Standards, and we document and report those for you. Genuine negative reviews are best answered publicly and resolved privately.
Should I turn off reviews on my Facebook Page?
Usually not. Turning off reviews hides your negative reviews, but also all of your positive ones, and customers may find it suspicious. Managing reviews well is almost always the better choice.
How do I get more Facebook recommendations?
Ask happy customers at the right moment and send a direct link to the reviews section of your Page. Never offer rewards for recommendations.
Is this different from your social media reputation management?
Yes. This service focuses on Facebook reviews and recommendations. Our social media reputation management covers listening, community and crisis management across all platforms.
How much does Facebook review management cost?
Cost depends on your review volume, the number of locations, products or apps, and how much response and reporting support you need. After a free audit you receive a fixed-scope proposal.
Related Services
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Review Management
Our full review management service across every platform.
Free Facebook review audit
See how people see you on Facebook
Get a complimentary review of your Facebook ratings, reviews and responses, with clear priorities, from a senior strategist.