Nonprofit Reputation Management
Nonprofit reputation management that protects donor trust
Donors, volunteers and partners give to organizations they trust. We help nonprofits and charities keep profiles accurate on Charity Navigator, Candid and Google, manage reviews, protect search results and respond with care when trust is tested.
- Nonprofit review management
- Charity Navigator & Candid profiles
- Google & GreatNonprofits
- Search result management
- Leadership reputation
- Crisis communications
Engagement includes
- Audit of charity ratings, reviews and search results
- Profile updates on Charity Navigator, Candid and Google
- Review invitations for volunteers and supporters
- Reply guidelines for sensitive topics
- Monthly reputation report
Free audit first: see what donors see when they search for you, before you commit to anything.
What we do
Reputation management services for nonprofits
Each service is tailored to the platforms, rules and expectations of your industry, and delivered by senior specialists.
Charity Profiles
Complete, current profiles on Charity Navigator and Candid (formerly GuideStar), with up-to-date financial and impact information.
Nonprofit Review Management
Invite volunteers, donors and clients to share honest experiences on Google and GreatNonprofits.
Search Result Management
Make sure searches for your organization show your mission and impact, not outdated controversies.
Leadership Reputation
Protect the online reputation of executive directors and board members.
Careful Replies
Replies that protect the privacy of the people you serve.
Crisis Communications
Support during funding controversies, leadership changes or negative coverage.
Platforms & rules
Where donors check nonprofits
Before giving, donors check charity ratings, read reviews and search for news about how an organization uses its money.
- Charity Navigator ratings
- Candid (GuideStar) profiles
- Google reviews and GreatNonprofits
- News, social media and watchdog sites
Our standards
- We never write or buy reviews
- Replies protect the privacy of the people you serve
- Impact claims stay accurate and verifiable
- Sensitive replies are approved by leadership
Ratings: charity ratings are based on public filings and each evaluator’s methods. We help you provide complete information, but we cannot change a rating directly.
Our process
How our reputation program for nonprofits works
01
Audit
Review your ratings, reviews, profiles and search results across the platforms that matter for nonprofits.
02
Fix
Correct listings, respond to reviews and report content that breaks platform rules.
03
Grow
Build a steady flow of genuine reviews and positive, accurate content.
04
Protect
Monitor new mentions and report progress every month.
FAQ
Reputation management for nonprofits FAQs
What is nonprofit reputation management?
Nonprofit reputation management protects how a charity or foundation is seen by donors, volunteers, partners and the public. It covers charity ratings, profiles, reviews, search results and crisis communications.
Can you improve our Charity Navigator rating?
Ratings are based on public filings and Charity Navigator’s own methods, so we cannot change them directly. We help make sure your information is complete and current, which the ratings rely on.
Should nonprofits ask for reviews?
Yes. Inviting volunteers, donors and clients to share honest experiences on Google or GreatNonprofits builds trust. Never offer incentives or write reviews yourself.
Do you work with small nonprofits?
Yes. We scope programs to your size and budget, focusing on the profiles and search results that matter most to your donors.
Can you help during a nonprofit crisis?
Yes. We support leadership with monitoring, response coordination and search repair, with transparency at the center.
How much does reputation management for nonprofits cost?
Cost depends on the size of your organization, your review volume and whether search results need repair. After a free audit you receive a fixed-scope proposal, so you know the price before any work begins.
Related Services
Free reputation audit
See what donors see when they search for you
Get a complimentary review of your reviews, profiles and search results, with clear priorities, from a senior strategist.