BBB Review Management
BBB review management services that protect your rating
We manage your Better Business Bureau profile, monitor new BBB reviews and complaints, write timely responses and help you resolve issues the way BBB expects, so customers see a business that takes problems seriously.
- BBB review monitoring
- BBB review response service
- Complaint response support
- Profile accuracy updates
- Accreditation guidance
- Monthly BBB reports
Engagement includes
- Audit of your BBB profile, ratings and reviews
- Response playbook written in your brand voice
- Ongoing replies to new and past reviews
- Review requests that follow BBB rules
- Monthly rating, volume and sentiment report
Free audit first: see how your BBB presence looks before you commit to anything.
What we do
Manage BBB reviews and complaints
Your BBB Business Profile can show customer reviews, complaints and a letter rating. Customers, partners and lenders often check it before trusting you.
BBB Review Monitoring
Alerts for every new BBB customer review and complaint, so nothing goes unanswered.
Review Response Service
Professional, timely responses to BBB customer reviews, written in your voice.
Complaint Responses
Help preparing clear, factual responses to BBB complaints and working toward a resolution.
Profile Accuracy
Keep your business details, licenses and contact information accurate on your BBB profile.
Accreditation Guidance
Understand what BBB accreditation involves and whether it is right for your business.
Disputes
Use BBB’s processes to dispute reviews that are not from genuine customers or that break its standards.
Platform rules
How BBB reviews and complaints work
BBB customer reviews and complaints are separate. How you handle complaints, including whether you respond, can affect your BBB letter rating, so timely responses are essential.
- BBB profiles exist whether or not you are accredited
- Customer reviews and complaints are handled separately
- Unanswered complaints can lower your BBB rating
- Businesses can respond publicly to reviews and complaints
Our review standards
- We never write, buy or swap reviews
- We never reward customers for positive ratings
- We never try to remove genuine reviews just because they are negative
- We report only reviews that break BBB guidelines
Why this matters: BBB detects and penalizes review manipulation. Honest reviews and good replies are what last.
Our process
How our BBB review management works
01
Audit
Review your BBB profile, ratings, review history and competitors.
02
Respond
Reply to new and outstanding reviews and report any that break BBB guidelines.
03
Grow
Build a steady flow of genuine reviews in line with BBB rules.
04
Report
Track rating, volume, sentiment and response times, reported monthly.
FAQ
BBB Review Management FAQs
What are BBB review management services?
BBB review management services monitor your Better Business Bureau profile, respond to customer reviews and complaints, keep your profile accurate and help protect your BBB rating.
Do BBB customer reviews affect my BBB rating?
BBB states that its letter rating is based on factors such as complaint history and how complaints are handled, rather than customer review stars. Reviews still influence how customers see you, so both matter.
Can you remove negative BBB reviews?
BBB may remove reviews that break its standards or are not from genuine customers, and businesses can dispute them. Genuine reviews stay, so we write calm, factual responses.
Why is responding to BBB complaints important?
Failing to respond to complaints can lower your BBB rating. A prompt, professional response that aims for resolution protects your rating and shows customers you take problems seriously.
Do I need BBB accreditation?
No. BBB profiles exist for many businesses whether or not they are accredited. Accreditation is optional and paid, and we can help you decide whether it suits you.
How much does BBB review management cost?
Cost depends on your review volume, the number of locations, products or apps, and how much response and reporting support you need. After a free audit you receive a fixed-scope proposal.
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Free BBB review audit
See how people see you on BBB
Get a complimentary review of your BBB ratings, reviews and responses, with clear priorities, from a senior strategist.