Booking.com Reputation Management
Booking.com review management for higher guest scores
We help hotels, apartments and guesthouses manage Booking.com reviews: replying to every guest, reporting reviews that break the rules, tracking your review score and turning feedback into better stays.
- Guest review replies
- Review score monitoring
- Reporting guideline breaches
- Category score analysis
- Property page improvements
- Multi-property management
Engagement includes
- Audit of your Booking.com profile, ratings and reviews
- Response playbook written in your brand voice
- Ongoing replies to new and past reviews
- Category score analysis and fix list
- Monthly rating, volume and sentiment report
Free audit first: see how your Booking.com presence looks before you commit to anything.
What we do
Booking.com guest review management
Your Booking.com review score appears in search results and on your property page. A higher score can make guests more likely to book, and answered reviews reassure them.
Guest Review Replies
Personal, timely replies to guest reviews through the Booking.com extranet, in the right language.
Review Score Monitoring
Track your overall score and how recent reviews are moving it.
Category Score Analysis
Analyze sub-scores such as cleanliness, staff, location and value to find what to fix first.
Reporting Guideline Breaches
Report reviews that break Booking.com’s guidelines, such as offensive content or comments unrelated to the stay.
Property Page Improvements
Update photos, facilities and descriptions so expectations match reality, which reduces disappointed reviews.
Multi-Property Management
One process for hotel groups and property managers with many listings.
Platform rules
How Booking.com reviews work
Only guests who booked and stayed through Booking.com can leave a review. Reviews include scores for several categories, and your review score is based on recent guest feedback.
- Only verified guests can review your property
- Reviews include category scores such as cleanliness and staff
- Properties can reply through the extranet
- Older reviews eventually stop counting toward your score
Our review standards
- We never write, buy or swap reviews
- We never reward guests for positive ratings
- We never try to remove genuine reviews just because they are negative
- We report only reviews that break Booking.com guidelines
Why this matters: Booking.com detects and penalizes review manipulation. Honest reviews and good replies are what last.
Our process
How our Booking.com review management works
01
Audit
Review your Booking.com profile, ratings, review history and competitors.
02
Respond
Reply to new and outstanding reviews and report any that break Booking.com guidelines.
03
Grow
Build a steady flow of genuine reviews in line with Booking.com rules.
04
Report
Track rating, volume, sentiment and response times, reported monthly.
FAQ
Booking.com Reputation Management FAQs
How do I manage Booking.com reviews?
Read and reply to reviews in the Booking.com extranet or Pulse app, report reviews that break the guidelines and track your score and category ratings. We do all of this for you.
Can you remove a bad Booking.com review?
Booking.com removes reviews only when they break its guidelines. We report those with clear reasons and reply professionally to genuine negative reviews.
How do I improve my Booking.com review score?
Fix the issues guests mention most, keep your property page accurate and reply to reviews. Because only verified guests can review, better stays are the most reliable way to raise your score.
Can I reply to Booking.com reviews?
Yes. Properties can respond to guest reviews, and replies are visible to future guests. A thoughtful reply can soften the impact of a negative review.
Do you also manage Expedia and Tripadvisor?
Yes. Many hotels need consistent review management across Booking.com, Expedia, Tripadvisor and Google.
How much does Booking.com review management cost?
Cost depends on your review volume, the number of locations, products or apps, and how much response and reporting support you need. After a free audit you receive a fixed-scope proposal.
Related Services
Expedia Review Management
Guest review responses through Partner Central.
Tripadvisor Reputation Management
Management Center, replies and rankings.
Google Review Management
Replies, generation and reporting for Google reviews.
Free Booking.com review audit
See how people see you on Booking.com
Get a complimentary review of your Booking.com ratings, reviews and responses, with clear priorities, from a senior strategist.