Hotel Reputation Management
Hotel reputation management that earns more bookings
ORM Discovery provides online reputation management for hotels, resorts and hotel groups. We reply to guest reviews on Booking.com, Expedia, Tripadvisor and Google, monitor your scores and help your team fix what guests mention most.
- Hotel review management
- Replies on every OTA
- Score & ranking monitoring
- Multi-property groups
- Guest sentiment insights
- Crisis support
Engagement includes
- Audit of reviews and scores across OTAs and Google
- Replies to every guest review in the right language
- Review invitations where platforms allow
- Category score analysis and fix list
- Monthly report by property and platform
Free audit first: see what guests see when they search for you, before you commit to anything.
What we do
Reputation management services for hotels
Each service is tailored to the platforms, rules and expectations of your industry, and delivered by senior specialists.
Guest Review Replies
Personal replies on Booking.com, Expedia, Tripadvisor and Google, in your property’s voice and the guest’s language.
Score Monitoring
Track review scores, rankings and category ratings such as cleanliness and staff across every platform.
Sentiment Insights
Find what guests praise and what they complain about, by department, so managers know what to fix.
Review Invitations
Invite every guest to share honest feedback using each platform’s own tools.
Multi-Property Groups
One process and report for hotel groups, management companies and franchised properties.
Crisis Support
Help when an incident, viral post or news story affects your property’s reputation.
Platforms & rules
Where travelers judge hotels
Travelers compare review scores and recent reviews across OTAs, metasearch and Google before they book. Strong scores and thoughtful replies can win the booking.
- Booking.com and Expedia guest reviews
- Tripadvisor ratings and rankings
- Google reviews and hotel search
- Social media and travel communities
Our review standards
- We never write, buy or swap reviews
- We never reward guests for positive ratings
- We never ask only happy guests for reviews
- We report only reviews that break platform guidelines
Hotel reputation software or a team? Software gathers reviews in one place. We use those tools too, and add the people who reply, analyze and act on them.
Our process
How our reputation program for hotels works
01
Audit
Review your ratings, reviews, profiles and search results across the platforms that matter for hotels.
02
Fix
Correct listings, respond to reviews and report content that breaks platform rules.
03
Grow
Build a steady flow of genuine reviews and positive, accurate content.
04
Protect
Monitor new mentions and report progress every month.
FAQ
Reputation management for hotels FAQs
What is hotel reputation management?
Hotel reputation management covers how a property appears across OTAs, Google, Tripadvisor and social media. It includes review replies, score monitoring, review invitations, insights and crisis support.
Do you replace hotel reputation software?
Not necessarily. Hotel reputation software gathers reviews into one dashboard. We can work with the tool you already use, or help you choose one, and provide the team that responds and turns insights into action.
Which platforms do you manage for hotels?
Booking.com, Expedia and its sister sites, Tripadvisor, Google and others relevant to your market, with one combined report.
How fast do you reply to hotel reviews?
We agree response times with you, typically within one to two business days, with faster handling for serious complaints.
Can you improve our review scores?
Replies alone do not change scores. Scores rise when guest experience improves and more guests review you. We help with both by pointing to fixes and growing genuine review volume.
How much does reputation management for hotels cost?
Cost depends on the number of locations or professionals, your review volume and whether search results need repair. After a free audit you receive a fixed-scope proposal, so you know the price before any work begins.
Related Services
Free reputation audit
See what guests see when they search for you
Get a complimentary review of your reviews, profiles and search results, with clear priorities, from a senior strategist.