G2 Review Management
G2 reputation management for B2B software
We help software companies with G2 customer review management: optimizing your G2 profile, running compliant review campaigns, replying to reviews and tracking how you compare in G2 categories and Grid reports.
- G2 profile optimization
- Customer review campaigns
- Vendor review responses
- Reporting guideline breaches
- Grid & category tracking
- Competitor review insights
Engagement includes
- Audit of your G2 profile, ratings and reviews
- Response playbook written in your brand voice
- Ongoing replies to new and past reviews
- Review requests that follow G2 rules
- Monthly rating, volume and sentiment report
Free audit first: see how your G2 presence looks before you commit to anything.
What we do
G2 customer review management
Buyers of B2B software read G2 reviews, compare categories and check badges before they book a demo. A well-managed G2 presence can shorten your sales cycle.
Profile Optimization
Claim and complete your G2 product profile with accurate categories, features, screenshots and pricing information.
Review Campaigns
Plan campaigns that invite customers to review you, following G2’s rules on review incentives and disclosure.
Review Responses
Thoughtful vendor replies to positive and critical reviews that show buyers how you support customers.
Reporting Guideline Breaches
We flag reviews that appear to break G2’s community guidelines, such as reviews from competitors or non-users.
Grid & Category Tracking
Track your position in G2 categories and Grid reports, review volume and satisfaction over time.
Competitor Insights
Analyze competitor reviews to find feature gaps, messaging opportunities and objections to address in sales.
Platform rules
How G2 reviews work
G2 checks reviewers and moderates reviews before publishing them. Satisfaction and market presence data shape where you appear in G2 categories and Grid reports.
- Reviewers are checked to confirm they use the product
- Reviews are moderated before they are published
- Grid positions use satisfaction and market presence data
- Vendors can respond publicly to reviews
Our review standards
- We never write, buy or swap reviews
- We never reward customers for positive ratings
- We never try to remove genuine reviews just because they are negative
- We report only reviews that break G2 guidelines
Why this matters: G2 detects and penalizes review manipulation. Honest reviews and good replies are what last.
Our process
How our G2 review management works
01
Audit
Review your G2 profile, ratings, review history and competitors.
02
Respond
Reply to new and outstanding reviews and report any that break G2 guidelines.
03
Grow
Build a steady flow of genuine reviews in line with G2 rules.
04
Report
Track rating, volume, sentiment and response times, reported monthly.
FAQ
G2 Review Management FAQs
What is G2 reputation management?
G2 reputation management covers your G2 profile, review collection, vendor responses and category performance. The goal is a credible, current set of reviews that helps buyers choose you.
Can I offer incentives for G2 reviews?
G2 allows some review incentives if they follow its rules, for example when offered to every reviewer regardless of rating and properly disclosed. We design campaigns that stay inside those rules. Rewarding only positive reviews is never allowed.
Can you remove negative G2 reviews?
G2 does not remove reviews just because they are critical. We flag reviews that appear to break its guidelines and help you respond professionally to the rest.
How do G2 badges and Grid reports work?
G2 publishes reports and badges based on review data such as satisfaction and market presence. More recent, high-quality reviews generally improve your standing.
How many G2 reviews do we need?
It depends on your category. We benchmark your review volume and recency against competitors and set realistic targets.
How much does G2 review management cost?
Cost depends on your review volume, the number of locations, products or apps, and how much response and reporting support you need. After a free audit you receive a fixed-scope proposal.
Related Services
Capterra Review Management
Verified software reviews and vendor replies.
TrustRadius Review Management
Monitoring and responses on TrustRadius.
Software Advice Review Management
Listing and reviews on Software Advice.
Free G2 review audit
See how people see you on G2
Get a complimentary review of your G2 ratings, reviews and responses, with clear priorities, from a senior strategist.