Lawyer Reputation Management
Reputation management for lawyers that wins client trust
ORM Discovery provides online reputation management for lawyers and attorneys. We grow genuine client reviews, write ethics-aware responses, optimize your profiles on Google, Avvo and legal directories, and push down negative search results about you.
- Attorney review management
- Ethics-aware review responses
- Avvo, Justia & directory profiles
- Negative result suppression
- Personal brand & bio content
- Confidential crisis support
Engagement includes
- Audit of your name, reviews and directory profiles
- Response guidelines that respect client confidentiality
- Profile cleanup on Google and legal directories
- Content plan to strengthen your page one
- Monthly reputation and ranking report
Free audit first: see what clients see when they search for you, before you commit to anything.
What we do
Reputation management services for lawyers
Each service is tailored to the platforms, rules and expectations of your industry, and delivered by senior specialists.
Attorney Review Management
A steady, compliant process for asking satisfied clients for reviews on Google and legal directories.
Ethics-Aware Responses
Replies to negative reviews that stay professional and never reveal confidential client information.
Legal Directory Profiles
Complete, consistent profiles on Avvo, Justia, Martindale-Hubbell, Lawyers.com and your Google Business Profile.
Search Result Repair
Suppress negative articles, complaint posts and outdated results with accurate, authoritative content.
Personal Brand Building
Bios, articles, speaking and media mentions that position you as the expert in your practice area.
Crisis Support
Confidential help when a case, a client dispute or a news story puts your name in the spotlight.
Platforms & rules
Where clients check lawyers
Most people research an attorney before they call. They read Google reviews, check legal directories and search your name for anything worrying.
- Google Business Profile reviews and ratings
- Avvo, Justia, Martindale-Hubbell and Lawyers.com
- Yelp and BBB for consumer-facing practices
- News, court reporting and social media
Ethics built in
- Responses never disclose confidential client information
- Review requests follow your state bar’s advertising rules
- No incentives for reviews and no fake testimonials
- Content is accurate and avoids misleading claims
Why this matters: the ABA’s Formal Opinion 496 warns lawyers against revealing client information when responding to online criticism. Every reply we write follows that principle.
Our process
How our reputation program for lawyers works
01
Audit
Review your ratings, reviews, profiles and search results across the platforms that matter for lawyers.
02
Fix
Correct listings, respond to reviews and report content that breaks platform rules.
03
Grow
Build a steady flow of genuine reviews and positive, accurate content.
04
Protect
Monitor new mentions and report progress every month.
FAQ
Reputation management for lawyers FAQs
What is reputation management for lawyers?
Reputation management for lawyers protects and improves how an attorney appears online. It covers client reviews, review responses, legal directory profiles, search results for your name and the content that shows your expertise.
How should a lawyer respond to a negative online review?
Stay calm and brief, do not confirm that the reviewer was a client and never reveal confidential information. A short, professional reply that invites the person to contact you offline is usually best. Check your state bar’s guidance as well.
Can you remove negative reviews about my law practice?
Reviews are removed only when they break the platform’s rules, for example fake reviews or reviews from people who were never clients. We report those, respond professionally to genuine reviews and build positive content to balance your profile.
Can lawyers ask clients for reviews?
In most states lawyers can ask clients for honest reviews, but they must not offer anything of value in return or create misleading testimonials. Rules vary by state, so we build your review process around your bar’s advertising rules.
Do you work with individual attorneys or whole firms?
Both. This page focuses on individual attorneys. For firm-wide programs across partners and offices, see our reputation management for law firms.
How much does reputation management for lawyers cost?
Cost depends on the number of locations or professionals, your review volume and whether search results need repair. After a free audit you receive a fixed-scope proposal, so you know the price before any work begins.
Related Services
Free reputation audit
See what clients see when they search for you
Get a complimentary review of your reviews, profiles and search results, with clear priorities, from a senior strategist.