Dealership Reputation Management
Car dealer reputation management for sales and service
ORM Discovery provides automotive reputation management for dealerships and dealer groups. We manage reviews on Google, DealerRater, Cars.com and other automotive sites, reply to every customer and help sales and service teams earn better feedback.
- Dealership review management
- Google, DealerRater & Cars.com
- Sales & service department reviews
- Dealer group reporting
- Staff-level feedback
- Search result repair
Engagement includes
- Audit of reviews across Google and automotive sites
- Review requests after sales and service visits
- Replies to every review
- Reports by store, department and staff member
- Monthly dealer reputation report
Free audit first: see what car buyers see when they search for you, before you commit to anything.
What we do
Reputation management services for auto dealers
Each service is tailored to the platforms, rules and expectations of your industry, and delivered by senior specialists.
Dealership Review Management
Review requests after every sale and service visit, sent at the right moment.
Review Replies
Professional replies for both sales and service reviews, written in your dealership’s voice.
Automotive Review Sites
Manage your presence on DealerRater, Cars.com, Edmunds, CarGurus and Google.
Staff-Level Feedback
See reviews by salesperson and service advisor to coach your team and recognize top performers.
Dealer Group Reporting
Compare stores and brands in one report with consistent standards.
Search Result Repair
Push down complaint sites and negative results about your dealership.
Platforms & rules
Where car buyers check dealers
Car buyers compare prices online and then compare dealers. Reviews about honesty, pricing and service often decide where they buy and where they bring their car for service.
- Google reviews for sales and service
- DealerRater and Cars.com
- Edmunds and CarGurus dealer ratings
- Facebook, Yelp and BBB
Our review standards
- We never write, buy or swap reviews
- We never reward customers for positive ratings
- We never ask only happy customers for reviews
- We report only reviews that break platform guidelines
Why this matters: the FTC bans fake reviews and misleading endorsements, and automotive review sites actively screen for review manipulation.
Our process
How our reputation program for auto dealers works
01
Audit
Review your ratings, reviews, profiles and search results across the platforms that matter for auto dealers.
02
Fix
Correct listings, respond to reviews and report content that breaks platform rules.
03
Grow
Build a steady flow of genuine reviews and positive, accurate content.
04
Protect
Monitor new mentions and report progress every month.
FAQ
Reputation management for auto dealers FAQs
What is automotive reputation management?
Automotive reputation management protects how dealerships and dealer groups appear online. It covers reviews for sales and service, automotive review sites, staff feedback, listings and search results.
Which review sites matter for car dealers?
Google matters most for many dealers, followed by DealerRater, Cars.com, Edmunds, CarGurus, Facebook and Yelp. We focus on the sites your buyers use.
Can you separate sales and service reviews?
Yes. We track and report reviews by department, so sales and service managers each see their own feedback.
Do you work with dealer groups?
Yes. We manage reviews across multiple stores and brands with one process and one report.
Can you track reviews by salesperson?
Yes. Where reviews mention staff, we tag them so you can coach your team and recognize great service.
How much does reputation management for auto dealers cost?
Cost depends on the number of locations or professionals, your review volume and whether search results need repair. After a free audit you receive a fixed-scope proposal, so you know the price before any work begins.
Related Services
Free reputation audit
See what car buyers see when they search for you
Get a complimentary review of your reviews, profiles and search results, with clear priorities, from a senior strategist.